{"id":1466,"date":"2018-12-20T22:42:07","date_gmt":"2018-12-20T21:42:07","guid":{"rendered":"https:\/\/scheitza-kunden.de\/efp-dev\/?p=1466"},"modified":"2024-03-11T16:20:45","modified_gmt":"2024-03-11T15:20:45","slug":"digitalisierung-kampagnenmanagement","status":"publish","type":"post","link":"https:\/\/scheitza-kunden.de\/efp-dev\/digitalisierung-kampagnenmanagement\/","title":{"rendered":"Digitalisierung \u2013 Kampagnenmanagement Privatkundengesch\u00e4ft"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row padding_top=&#8221;0px&#8221; padding_bottom=&#8221;0px&#8221;][vc_column width=&#8221;5\/6&#8243; fade_animation_offset=&#8221;45px&#8221;][vc_custom_heading text=&#8221;Case Studies&#8221; font_container=&#8221;tag:h2|font_size:24|text_align:left&#8221;][vc_custom_heading text=&#8221;Digitalisierung \u2013 Kampagnenmanagement Privatkundengesch\u00e4ft&#8221; font_container=&#8221;tag:h1|font_size:32|text_align:left|color:%23195d7d|line_height:40px&#8221; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_custom_heading text=&#8221;Branche&#8221; font_container=&#8221;tag:h3|font_size:18|text_align:left|color:%23ff8a00&#8243; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_empty_space height=&#8221;16px&#8221;][vc_column_text]<strong>Finanzdienstleister<\/strong>: Kreditinstitut &#8211; Privatkundenbereich[\/vc_column_text][vc_custom_heading text=&#8221;Ausgangssituation&#8221; font_container=&#8221;tag:h3|font_size:18|text_align:left|color:%23ff8a00&#8243; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_empty_space height=&#8221;16px&#8221;][vc_column_text]Die zielgerichtete Kundenansprache \u00fcber alle Vertriebskan\u00e4le hinweg ist ein wesentliches Wettbewerbsmerkmal im Privatkundengesch\u00e4ft der deutschen Banken. Die Zuordnung der erstellten Vertriebskampagnen unter Ber\u00fccksichtigung der Kundenbed\u00fcrfnisse bedarf einerseits eines Regelwerks, das auf Basis lernender Systeme etabliert ist und andererseits auch das Kundenfeedback aus den einzelnen Vertriebskan\u00e4len ber\u00fccksichtigt.<br \/>\nDie Bank nutzte f\u00fcr die Kundenansprache in den Filialen und im Call Center<br \/>\nin der Vergangenheit Systeme, die einen Multikanalansatz bislang nicht zulie\u00dfen.[\/vc_column_text][vc_empty_space height=&#8221;16px&#8221;][vc_column_text]<style type=\"text\/css\">\r\n\t\t#dae-shortcode2888-download-wrapper {\r\n\t\t\tbackground: url() !important;\r\n\t\t\tbackground-attachment: scroll !important;\r\n\t\t}\r\n\t\t#dae-shortcode2888-download-wrapper .dae-shortcode-download-file-image {\r\n\t\t\twidth: 80% !important;\r\n\t\t}\r\n\t\t#dae-shortcode2888-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-file-image {\r\n\t\t\twidth: 40% 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{\r\n\t\t\tfont-size: 16px !important;\r\n\t\t\tfont-family: Lato, sans-serif !important;\r\n\t\t\tcolor: #ffffff !important;\r\n\t\t}\r\n\t\t#dae-shortcode2888-download-wrapper .dae-shortcode-register-icon {\r\n\t\t\theight: calc(45px + 4px) !important;\r\n\t\t\tfont-size: 15px !important;\r\n\t\t\tfont-family: Lato, sans-serif !important;\r\n\t\t\tpadding: 15px !important;\r\n\t\t\tcolor: #ffffff !important;\r\n\t\t\tbackground: #f5783b !important;\r\n\t\t\tborder-radius: 10px 0 0 10px !important;\r\n\t\t\t-moz-border-radius: 10px 0 0 10px !important;\r\n\t\t\t-webkit-border-radius: 10px 0 0 10px !important;\r\n\t\t}\r\n\t\t#dae-shortcode2888-download-wrapper .dae-shortcode-register-field {\r\n\t\t\theight: calc(45px + 4px) !important;\r\n\t\t\tfont-size: 15px !important;\r\n\t\t\tfont-family: Lato, sans-serif !important;\r\n\t\t\tpadding: 15px !important;\r\n\t\t\tcolor: #404042 !important;\r\n\t\t\tbackground: #f9f9f9 !important;\r\n\t\t\tborder-radius: 0 10px 10px 0 !important;\r\n\t\t\t-moz-border-radius: 0 10px 10px 0 !important;\r\n\t\t\t-webkit-border-radius: 0 10px 10px 0 !important;\r\n\t\t}\r\n\t\t#dae-shortcode2888-download-wrapper .dae-shortcode-register-select-icon {\r\n\t\t\ttop: calc(50% - 7.5px) !important;\r\n\t\t\tright: 15px !important;\r\n\t\t\tfont-size: 15px !important;\r\n\t\t\tfont-family: Lato, sans-serif !important;\r\n\t\t\tcolor: #404042 !important;\r\n\t\t}\r\n\t\t#dae-shortcode2888-download-wrapper .dae-shortcode-register-field::-webkit-input-placeholder,\r\n\t\t#dae-shortcode2888-download-wrapper .dae-shortcode-register-field::placeholder {\r\n\t\t\tcolor: #888888 !important;\r\n\t\t\tfont-family: Lato, sans-serif !important;\r\n\t\t}\r\n\t\t#dae-shortcode2888-download-wrapper .dae-shortcode-register-field::-ms-input-placeholder {\r\n\t\t\tcolor: #888888 !important;\r\n\t\t\tfont-family: Lato, sans-serif !important;\r\n\t\t}\r\n\t\t#dae-shortcode2888-download-wrapper .dae-shortcode-register-checkbox-text {\r\n\t\t\tcolor: #404042 !important;\r\n\t\t\tfont-size: 12px !important;\r\n\t\t\tfont-family: Lato, sans-serif !important;\r\n\t\t}\r\n\t\t#dae-shortcode2888-download-wrapper .dae-shortcode-register-checkbox-text a {\r\n\t\t\tcolor: #f5783b !important;\r\n\t\t}\r\n\t\t#dae-shortcode2888-download-wrapper .dae-shortcode-register-checkbox-text a:hover {\r\n\t\t\tcolor: #404042 !important;\r\n\t\t}\r\n\t\t#dae-shortcode2888-download-wrapper .dae-shortcode-register-submit {\r\n\t\t\tcolor: #ffffff !important;\r\n\t\t\tfont-size: 14px !important;\r\n\t\t\tfont-family: Lato, sans-serif !important;\r\n\t\t\tpadding: 14px !important;\r\n\t\t\tbackground: #f5783b !important;\r\n\t\t\tborder-radius: 10px !important;\r\n\t\t\t-moz-border-radius: 10px !important;\r\n\t\t\t-webkit-border-radius: 10px !important;\r\n\t\t}\r\n\t\t#dae-shortcode2888-download-wrapper .dae-shortcode-register-submit:hover {\r\n\t\t\tcolor: #404042 !important;\r\n\t\t\tbackground: #ebebeb !important;\r\n\t\t\tfont-size: 14px !important;\r\n\t\t\tfont-family: Lato, sans-serif !important;\r\n\t\t\tpadding: 14px !important;\r\n\t\t\tborder-radius: 10px !important;\r\n\t\t\t-moz-border-radius: 10px !important;\r\n\t\t\t-webkit-border-radius: 10px !important;\r\n\t\t}\r\n\t\t#dae-shortcode2888-download-wrapper .dae-shortcode-register-loading {\r\n\t\t\tcolor: #f5783b !important;\r\n\t\t}\r\n\t\t#dae-shortcode2888-download-wrapper .dae-shortcode-register-message {\r\n\t\t\tfont-size: 14px !important;\r\n\t\t\tfont-family: Lato, sans-serif !important;\r\n\t\t}\r\n\t\t#dae-shortcode2888-download-wrapper .dae-shortcode-register-error {\r\n\t\t\tcolor: #dd1111 !important;\r\n\t\t}\r\n\t\t#dae-shortcode2888-download-wrapper .dae-shortcode-register-success {\r\n\t\t\tcolor: #404042 !important;\r\n\t\t}\r\n\t\t#dae-shortcode2888-download-wrapper .dae-shortcode-register-category-interests h4,\r\n\t\t#dae-shortcode2888-download-wrapper .dae-shortcode-register-input-wrap-interest label {\r\n\t\t\tfont-family: Lato, 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center !important;\r\n\t\t}\r\n\t\t#dae-shortcode2888-download-wrapper .dae-shortcode-register-label,\r\n\t\t#dae-shortcode2888-download-wrapper .dae-shortcode-register-message,\r\n\t\t#dae-shortcode2888-download-wrapper .dae-shortcode-register-category-interests-wrap {\r\n\t\t\tmargin: 20px auto !important;\r\n\t\t}\r\n\t\t#dae-shortcode2888-download-wrapper.dae-shortcode-download-wrapper-wide {\r\n\t\t\talign-items: center !important;\r\n\t\t\t-webkit-align-items: center !important;\r\n\t\t\tjustify-content: center !important;\r\n\t\t\t-webkit-justify-content: center !important;\r\n\t\t\t-moz-justify-content: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode2888-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-content-wrapper,\r\n\t\t#dae-shortcode2888-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-title,\r\n\t\t#dae-shortcode2888-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-text,\r\n\t\t#dae-shortcode2888-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-wrapper p,\r\n\t\t#dae-shortcode2888-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-category-interests-wrap {\r\n\t\t\ttext-align: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode2888-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-field-wrap {\r\n\t\t\tjustify-content: center !important;\r\n\t\t\t-webkit-justify-content: center !important;\r\n\t\t\t-moz-justify-content: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode2888-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-label,\r\n\t\t#dae-shortcode2888-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-message,\r\n\t\t#dae-shortcode2888-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-category-interests-wrap {\r\n\t\t\tmargin: 20px auto !important;\r\n\t\t}\r\n\t<\/style>\r\n\t\t<div id=\"dae-shortcode2888-download-wrapper\" class=\"dae-shortcode-download-wrapper\">\r\n\t\t\t\r\n\t\t\t<div class=\"dae-shortcode-download-content-wrapper\">\r\n\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"dae-shortcode-download-button\">\r\n\t\t\t\t\t<span class=\"dae-shortcode-download-button-icon\"><i class=\"fas fa-download\"><\/i><\/span>\r\n\t\t\t\t\t<span class=\"dae-shortcode-download-button-text\">Download<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"dae-shortcode-register-wrapper\">\r\n\t\t\t\t\t<p class=\"dae-shortcode-register-label\">Link senden an:<\/p>\r\n\t\t\t\t\t<form class=\"dae-shortcode-register-form\" method=\"post\" novalidate=\"novalidate\">\r\n\t\t\t\t\t\t<input type=\"hidden\" name=\"file\" value=\"EFP-Case-Study-Digitalisierung-Kampagnenmanagement.pdf\" \/>\r\n\t\t\t\t\t\t<div class=\"dae-shortcode-register-field-wrap\"><div class=\"dae-shortcode-register-icon\"><i class=\"fas fa-envelope\"><\/i><\/div><div class=\"dae-shortcode-register-input-wrap\"><input class=\"dae-shortcode-register-field\" type=\"email\" name=\"email\" placeholder=\"E-Mail-Adresse\" autocomplete=\"off\" \/><\/div><\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t<p>\r\n\t\t\t\t<input class=\"dae-shortcode-register-checkbox\" type=\"checkbox\" name=\"required_checkbox\" value=\"Hiermit willige ich in die &lt;a href=&quot;https:\/\/scheitza-kunden.de\/efp-dev\/datenschutz\/&quot; target=&quot;_blank&quot;&gt;Datenschutzerkl\u00e4rung&lt;\/a&gt; ein. Insbesondere bin ich damit einverstanden, dass das Team der EFP Unternehmensberatung mich per E-Mail, auch mit werblichen Inhalten, kontaktiert. \" \/>\r\n\t\t\t\t<span class=\"dae-shortcode-register-checkbox-text\">Hiermit willige ich in die <a href=\"https:\/\/scheitza-kunden.de\/efp-dev\/datenschutz\/\" target=\"_blank\">Datenschutzerkl\u00e4rung<\/a> ein. Insbesondere bin ich damit einverstanden, dass das Team der EFP Unternehmensberatung mich per E-Mail, auch mit werblichen Inhalten, kontaktiert. <\/span>\r\n\t\t\t<\/p>\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t<input class=\"dae-shortcode-register-submit\" type=\"submit\" value=\"Link senden\" \/>\r\n\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t<p class=\"dae-shortcode-register-loading\">\r\n\t\t\t\t\t\t\t<i class=\"fas fa-spinner fa-spin\"><\/i>\r\n\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t<\/form>\r\n\t\t\t\t\t<p class=\"dae-shortcode-register-message\"><\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row padding_top=&#8221;0px&#8221; padding_bottom=&#8221;0px&#8221;][vc_column width=&#8221;5\/6&#8243; fade_animation_offset=&#8221;45px&#8221;][vc_custom_heading text=&#8221;Case Studies&#8221; font_container=&#8221;tag:h2|font_size:24|text_align:left&#8221;][vc_custom_heading text=&#8221;Digitalisierung \u2013 Kampagnenmanagement Privatkundengesch\u00e4ft&#8221; font_container=&#8221;tag:h1|font_size:32|text_align:left|color:%23195d7d|line_height:40px&#8221; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_custom_heading text=&#8221;Branche&#8221; font_container=&#8221;tag:h3|font_size:18|text_align:left|color:%23ff8a00&#8243; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_empty_space height=&#8221;16px&#8221;][vc_column_text]Finanzdienstleister: Kreditinstitut &#8211; Privatkundenbereich[\/vc_column_text][vc_custom_heading text=&#8221;Ausgangssituation&#8221; font_container=&#8221;tag:h3|font_size:18|text_align:left|color:%23ff8a00&#8243; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_empty_space height=&#8221;16px&#8221;][vc_column_text]Die zielgerichtete Kundenansprache \u00fcber alle Vertriebskan\u00e4le hinweg ist ein wesentliches Wettbewerbsmerkmal im Privatkundengesch\u00e4ft der deutschen Banken. Die Zuordnung der erstellten Vertriebskampagnen unter Ber\u00fccksichtigung der Kundenbed\u00fcrfnisse bedarf einerseits eines Regelwerks, das auf Basis lernender Systeme etabliert ist &#8230; <\/p>\n<div><a href=\"https:\/\/scheitza-kunden.de\/efp-dev\/digitalisierung-kampagnenmanagement\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,18,43,25,45],"tags":[],"_links":{"self":[{"href":"https:\/\/scheitza-kunden.de\/efp-dev\/wp-json\/wp\/v2\/posts\/1466"}],"collection":[{"href":"https:\/\/scheitza-kunden.de\/efp-dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scheitza-kunden.de\/efp-dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scheitza-kunden.de\/efp-dev\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/scheitza-kunden.de\/efp-dev\/wp-json\/wp\/v2\/comments?post=1466"}],"version-history":[{"count":14,"href":"https:\/\/scheitza-kunden.de\/efp-dev\/wp-json\/wp\/v2\/posts\/1466\/revisions"}],"predecessor-version":[{"id":3846,"href":"https:\/\/scheitza-kunden.de\/efp-dev\/wp-json\/wp\/v2\/posts\/1466\/revisions\/3846"}],"wp:attachment":[{"href":"https:\/\/scheitza-kunden.de\/efp-dev\/wp-json\/wp\/v2\/media?parent=1466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scheitza-kunden.de\/efp-dev\/wp-json\/wp\/v2\/categories?post=1466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scheitza-kunden.de\/efp-dev\/wp-json\/wp\/v2\/tags?post=1466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}