{"id":2713,"date":"2021-11-23T13:57:38","date_gmt":"2021-11-23T12:57:38","guid":{"rendered":"https:\/\/scheitza-kunden.de\/efp-dev\/?p=2713"},"modified":"2024-03-11T16:15:11","modified_gmt":"2024-03-11T15:15:11","slug":"projektleitung-beratung-einfuehrung-premium-kartenprodukt","status":"publish","type":"post","link":"https:\/\/scheitza-kunden.de\/efp-dev\/projektleitung-beratung-einfuehrung-premium-kartenprodukt\/","title":{"rendered":"Projektleitung und strategische Beratung f\u00fcr die Einf\u00fchrung eines Premium-Kartenproduktes"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row padding_top=&#8221;0px&#8221; padding_bottom=&#8221;0px&#8221;][vc_column width=&#8221;5\/6&#8243; fade_animation_offset=&#8221;45px&#8221;][vc_custom_heading text=&#8221;Case Studies&#8221; font_container=&#8221;tag:h2|font_size:24|text_align:left&#8221;][vc_custom_heading text=&#8221;Projektleitung und strategische Beratung f\u00fcr die Einf\u00fchrung eines Premium-Kartenproduktes&#8221; font_container=&#8221;tag:h1|font_size:32|text_align:left|color:%23195d7d|line_height:40px&#8221; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_custom_heading text=&#8221;Branche&#8221; font_container=&#8221;tag:h3|font_size:18|text_align:left|color:%23ff8a00&#8243; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_empty_space height=&#8221;16px&#8221;][vc_column_text]<strong>Issuer: <\/strong>Am europ\u00e4ischen Markt etablierte Direktbank[\/vc_column_text][vc_custom_heading text=&#8221;Ausgangssituation&#8221; font_container=&#8221;tag:h3|font_size:18|text_align:left|color:%23ff8a00&#8243; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_empty_space height=&#8221;16px&#8221;][vc_column_text]Aufgrund der anhaltenden Niedrigzinspolitik im europ\u00e4ischen Wirtschaftsraum stehen die etablierten Banken und Finanzdienstleister unter einem akutem Margen- und Kostendruck. Dieser Umstand betrifft jedoch nicht nur die traditionellen Finanzinstitute, die kostenintensive \u00fcberregionale Filialstrukturen vorhalten, sondern zwingt mittlerweile auch Direktbanken dazu, ihr Produkt- und Leistungsportfolio sowie die dazugeh\u00f6rigen Entgelte, Strukturen und Kosten zu validieren und anzupassen. Es zeichnet sich ab, dass die Zeiten, in denen die Direktbanken f\u00fcr Ihre kostenlosen Konto- und Kartenprodukte bekannt waren, ins Wanken geraten sind. Zumindest ist auch bei den Direktbanken eine strategische Neugestaltung des Produkt- und Leistungsspektrums erkennbar. Diese Premium-Kartenprodukte sprechen oftmals gezielt die finanz- und kaufkr\u00e4ftigere Klientel der Bank an, da bei dieser Kundengruppe ein h\u00f6heres Upselling-Potenzial f\u00fcr weitere Finanzdienstleistungsprodukte erwartet wird.[\/vc_column_text][vc_empty_space height=&#8221;16px&#8221;][vc_column_text]<style type=\"text\/css\">\r\n\t\t#dae-shortcode2879-download-wrapper {\r\n\t\t\tbackground: url() !important;\r\n\t\t\tbackground-attachment: scroll !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-download-file-image {\r\n\t\t\twidth: 80% !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-file-image {\r\n\t\t\twidth: 40% !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-download-title {\r\n\t\t\tfont-size: 14px !important;\r\n\t\t\tfont-family: Lato, sans-serif !important;\r\n\t\t\tcolor: #f5783b 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{\r\n\t\t\theight: calc(45px + 4px) !important;\r\n\t\t\tfont-size: 15px !important;\r\n\t\t\tfont-family: Lato, sans-serif !important;\r\n\t\t\tpadding: 15px !important;\r\n\t\t\tcolor: #ffffff !important;\r\n\t\t\tbackground: #f5783b !important;\r\n\t\t\tborder-radius: 10px 0 0 10px !important;\r\n\t\t\t-moz-border-radius: 10px 0 0 10px !important;\r\n\t\t\t-webkit-border-radius: 10px 0 0 10px !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-register-field {\r\n\t\t\theight: calc(45px + 4px) !important;\r\n\t\t\tfont-size: 15px !important;\r\n\t\t\tfont-family: Lato, sans-serif !important;\r\n\t\t\tpadding: 15px !important;\r\n\t\t\tcolor: #404042 !important;\r\n\t\t\tbackground: #f9f9f9 !important;\r\n\t\t\tborder-radius: 0 10px 10px 0 !important;\r\n\t\t\t-moz-border-radius: 0 10px 10px 0 !important;\r\n\t\t\t-webkit-border-radius: 0 10px 10px 0 !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-register-select-icon {\r\n\t\t\ttop: calc(50% - 7.5px) !important;\r\n\t\t\tright: 15px !important;\r\n\t\t\tfont-size: 15px !important;\r\n\t\t\tfont-family: Lato, sans-serif !important;\r\n\t\t\tcolor: #404042 !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-register-field::-webkit-input-placeholder,\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-register-field::placeholder {\r\n\t\t\tcolor: #888888 !important;\r\n\t\t\tfont-family: Lato, sans-serif !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-register-field::-ms-input-placeholder {\r\n\t\t\tcolor: #888888 !important;\r\n\t\t\tfont-family: Lato, sans-serif !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-register-checkbox-text {\r\n\t\t\tcolor: #404042 !important;\r\n\t\t\tfont-size: 12px !important;\r\n\t\t\tfont-family: Lato, sans-serif !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-register-checkbox-text a {\r\n\t\t\tcolor: #f5783b !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-register-checkbox-text a:hover {\r\n\t\t\tcolor: #404042 !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-register-submit {\r\n\t\t\tcolor: #ffffff !important;\r\n\t\t\tfont-size: 14px !important;\r\n\t\t\tfont-family: Lato, sans-serif !important;\r\n\t\t\tpadding: 14px !important;\r\n\t\t\tbackground: #f5783b !important;\r\n\t\t\tborder-radius: 10px !important;\r\n\t\t\t-moz-border-radius: 10px !important;\r\n\t\t\t-webkit-border-radius: 10px !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-register-submit:hover {\r\n\t\t\tcolor: #404042 !important;\r\n\t\t\tbackground: #ebebeb !important;\r\n\t\t\tfont-size: 14px !important;\r\n\t\t\tfont-family: Lato, sans-serif !important;\r\n\t\t\tpadding: 14px !important;\r\n\t\t\tborder-radius: 10px !important;\r\n\t\t\t-moz-border-radius: 10px !important;\r\n\t\t\t-webkit-border-radius: 10px !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-register-loading {\r\n\t\t\tcolor: #f5783b !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-register-message {\r\n\t\t\tfont-size: 14px !important;\r\n\t\t\tfont-family: Lato, sans-serif !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-register-error {\r\n\t\t\tcolor: #dd1111 !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-register-success {\r\n\t\t\tcolor: #404042 !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-register-category-interests h4,\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-register-input-wrap-interest label {\r\n\t\t\tfont-family: Lato, sans-serif !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper {\r\n\t\t\talign-items: center !important;\r\n\t\t\t-webkit-align-items: center !important;\r\n\t\t\tjustify-content: flex-start !important;\r\n\t\t\t-webkit-justify-content: flex-start !important;\r\n\t\t\t-moz-justify-content: fle-start !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-download-content-wrapper,\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-download-title,\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-download-text,\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-register-wrapper p,\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-register-category-interests-wrap {\r\n\t\t\ttext-align: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-register-field-wrap {\r\n\t\t\tjustify-content: center !important;\r\n\t\t\t-webkit-justify-content: center !important;\r\n\t\t\t-moz-justify-content: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-register-label,\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-register-message,\r\n\t\t#dae-shortcode2879-download-wrapper .dae-shortcode-register-category-interests-wrap {\r\n\t\t\tmargin: 20px auto !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper.dae-shortcode-download-wrapper-wide {\r\n\t\t\talign-items: center !important;\r\n\t\t\t-webkit-align-items: center !important;\r\n\t\t\tjustify-content: center !important;\r\n\t\t\t-webkit-justify-content: center !important;\r\n\t\t\t-moz-justify-content: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-content-wrapper,\r\n\t\t#dae-shortcode2879-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-title,\r\n\t\t#dae-shortcode2879-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-text,\r\n\t\t#dae-shortcode2879-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-wrapper p,\r\n\t\t#dae-shortcode2879-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-category-interests-wrap {\r\n\t\t\ttext-align: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-field-wrap {\r\n\t\t\tjustify-content: center !important;\r\n\t\t\t-webkit-justify-content: center !important;\r\n\t\t\t-moz-justify-content: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode2879-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-label,\r\n\t\t#dae-shortcode2879-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-message,\r\n\t\t#dae-shortcode2879-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-category-interests-wrap {\r\n\t\t\tmargin: 20px auto !important;\r\n\t\t}\r\n\t<\/style>\r\n\t\t<div id=\"dae-shortcode2879-download-wrapper\" class=\"dae-shortcode-download-wrapper\">\r\n\t\t\t\r\n\t\t\t<div class=\"dae-shortcode-download-content-wrapper\">\r\n\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"dae-shortcode-download-button\">\r\n\t\t\t\t\t<span class=\"dae-shortcode-download-button-icon\"><i class=\"fas fa-download\"><\/i><\/span>\r\n\t\t\t\t\t<span class=\"dae-shortcode-download-button-text\">Download<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"dae-shortcode-register-wrapper\">\r\n\t\t\t\t\t<p class=\"dae-shortcode-register-label\">Link senden an:<\/p>\r\n\t\t\t\t\t<form class=\"dae-shortcode-register-form\" method=\"post\" novalidate=\"novalidate\">\r\n\t\t\t\t\t\t<input type=\"hidden\" name=\"file\" value=\"EFP_Case_Study_Einfuehrung_Premium_Kreditkarte.pdf\" \/>\r\n\t\t\t\t\t\t<div class=\"dae-shortcode-register-field-wrap\"><div class=\"dae-shortcode-register-icon\"><i class=\"fas fa-envelope\"><\/i><\/div><div class=\"dae-shortcode-register-input-wrap\"><input class=\"dae-shortcode-register-field\" type=\"email\" name=\"email\" placeholder=\"E-Mail-Adresse\" autocomplete=\"off\" \/><\/div><\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t<p>\r\n\t\t\t\t<input class=\"dae-shortcode-register-checkbox\" type=\"checkbox\" name=\"required_checkbox\" value=\"Hiermit willige ich in die &lt;a href=&quot;https:\/\/scheitza-kunden.de\/efp-dev\/datenschutz\/&quot; target=&quot;_blank&quot;&gt;Datenschutzerkl\u00e4rung&lt;\/a&gt; ein. Insbesondere bin ich damit einverstanden, dass das Team der EFP Unternehmensberatung mich per E-Mail, auch mit werblichen Inhalten, kontaktiert. \" \/>\r\n\t\t\t\t<span class=\"dae-shortcode-register-checkbox-text\">Hiermit willige ich in die <a href=\"https:\/\/scheitza-kunden.de\/efp-dev\/datenschutz\/\" target=\"_blank\">Datenschutzerkl\u00e4rung<\/a> ein. Insbesondere bin ich damit einverstanden, dass das Team der EFP Unternehmensberatung mich per E-Mail, auch mit werblichen Inhalten, kontaktiert. <\/span>\r\n\t\t\t<\/p>\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t<input class=\"dae-shortcode-register-submit\" type=\"submit\" value=\"Link senden\" \/>\r\n\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t<p class=\"dae-shortcode-register-loading\">\r\n\t\t\t\t\t\t\t<i class=\"fas fa-spinner fa-spin\"><\/i>\r\n\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t<\/form>\r\n\t\t\t\t\t<p class=\"dae-shortcode-register-message\"><\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row padding_top=&#8221;0px&#8221; padding_bottom=&#8221;0px&#8221;][vc_column width=&#8221;5\/6&#8243; fade_animation_offset=&#8221;45px&#8221;][vc_custom_heading text=&#8221;Case Studies&#8221; font_container=&#8221;tag:h2|font_size:24|text_align:left&#8221;][vc_custom_heading text=&#8221;Projektleitung und strategische Beratung f\u00fcr die Einf\u00fchrung eines Premium-Kartenproduktes&#8221; font_container=&#8221;tag:h1|font_size:32|text_align:left|color:%23195d7d|line_height:40px&#8221; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_custom_heading text=&#8221;Branche&#8221; font_container=&#8221;tag:h3|font_size:18|text_align:left|color:%23ff8a00&#8243; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_empty_space height=&#8221;16px&#8221;][vc_column_text]Issuer: Am europ\u00e4ischen Markt etablierte Direktbank[\/vc_column_text][vc_custom_heading text=&#8221;Ausgangssituation&#8221; font_container=&#8221;tag:h3|font_size:18|text_align:left|color:%23ff8a00&#8243; google_fonts=&#8221;font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_empty_space height=&#8221;16px&#8221;][vc_column_text]Aufgrund der anhaltenden Niedrigzinspolitik im europ\u00e4ischen Wirtschaftsraum stehen die etablierten Banken und Finanzdienstleister unter einem akutem Margen- und Kostendruck. Dieser Umstand betrifft jedoch nicht nur die traditionellen Finanzinstitute, die &#8230; <\/p>\n<div><a href=\"https:\/\/scheitza-kunden.de\/efp-dev\/projektleitung-beratung-einfuehrung-premium-kartenprodukt\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,5,16,48,19],"tags":[],"_links":{"self":[{"href":"https:\/\/scheitza-kunden.de\/efp-dev\/wp-json\/wp\/v2\/posts\/2713"}],"collection":[{"href":"https:\/\/scheitza-kunden.de\/efp-dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scheitza-kunden.de\/efp-dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scheitza-kunden.de\/efp-dev\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/scheitza-kunden.de\/efp-dev\/wp-json\/wp\/v2\/comments?post=2713"}],"version-history":[{"count":4,"href":"https:\/\/scheitza-kunden.de\/efp-dev\/wp-json\/wp\/v2\/posts\/2713\/revisions"}],"predecessor-version":[{"id":3841,"href":"https:\/\/scheitza-kunden.de\/efp-dev\/wp-json\/wp\/v2\/posts\/2713\/revisions\/3841"}],"wp:attachment":[{"href":"https:\/\/scheitza-kunden.de\/efp-dev\/wp-json\/wp\/v2\/media?parent=2713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scheitza-kunden.de\/efp-dev\/wp-json\/wp\/v2\/categories?post=2713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scheitza-kunden.de\/efp-dev\/wp-json\/wp\/v2\/tags?post=2713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}